Takara Tomy Arts Smart-Han: The most compact bento box ever...??

(Warning: Nothing at all here that’s not safe for work, but if you are the type of person that’s easily offended, please skip this post. Thank you. ^_^)

This is not a brand new product - it was introduced back in August of last year - but for some reason it caught my attention the other day. As you may know, Takara Tomy is a major toy manufacturer in Japan that makes popular toys like Licca-chan dolls and the Tomica line of die-cast cars and so on. They also have a line called Takara Tomy Arts, which makes gadget-y items for kids to adults.

One of their latest products is this thing called the Smart-Han (スマート飯). Tha name is a pun based on the word ‘smart phone’; “han” means rice or a meal It’s basically a plastic cylinder which opens up like so, to be filled with rice and flavorings of your choice, like furikake:

smarthan-open.jpg

You then close up the cylinder and close up the ends. You twist the cap at one end with gradually pushes up the rice inside, which you can nibble on while holding it one hand.

smarthan-closed1.jpg

Sounds reasonable, right? So let’s see it in action, shall we?

smarthan-hand1.jpg

Umm….

smarthan-inaction1.jpg

what

smarthan-inaction2.jpg

Soo, forgive me for having my mind in the gutter but it does look a bit..ok it’s hilarious. The good thing is, Takara Tomy Arts seems to be very aware of how silly it looks, as can be seen in their ad campaigns, which use some very retro-’70s kitschy looking illustrations. Check out the ‘tache on the guy on the left!

smarthan-ad.jpg

Last but certainly not least, their video ads are pretty funny. The first one is a parody of a typical over-excited smartphone ad, and talks in dramatic tones about its “114 calorie capacity” and “Worldwide connectivity…to your stomach!” and so on. “Screw-up Storage” indeed.

And…good news! It’s even available in the U.S. on Amazon in blue or a weird orange-pink (the blue is sold as ‘for men’ and the pink ‘for women’ in Japan). And,of course there’s a Hello Kitty version which comes with a wee rice paddle. (The Doraemon version isn’t available though.)

The Smart Han seems to have been pretty successful. They’re even coming out with larger size MEGA versions for “powerful men and powerful women” (!)

Personally I can’t see the point of this silly thing - why not just carry a couple of onigiri? It’s certainly a conversation starter though. Can you imagine nibbling from this at your desk? ^_^

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Re: Takara Tomy Arts Smart-Han: The most compact bento box ...

It's like an onigiri push pop!

Re: Takara Tomy Arts Smart-Han: The most compact bento box ...

Very silly, indeed. My mind must be a little cleaner, though, because the first thing I thought was "is that guy eating a glue stick?" and then "HEY, THAT LOOKS DIRTY--HEE HEE HEE!" Maybe I'm just a little slower on the uptake.

Re: Takara Tomy Arts Smart-Han: The most compact bento box ...

I feel like that Western-looking man is trying so hard not to let on that he realizes how suggestive/ridiculous this looks... xD

Though it seems like the manufacturers have a good sense of humor and awareness about it, too! It's quite unique, that's for sure!

... and what an easy way to make a quick lunch, I must admit!

Re: Takara Tomy Arts Smart-Han: The most compact bento box ...

My first thought was that it was some kind of sushi mold. lol

Re: Takara Tomy Arts Smart-Han: The most compact bento box ...

I have sushi mold that looked similar to this...It's called sushezi...pretty easy to use...just mold n roll..

Re: Takara Tomy Arts Smart-Han: The most compact bento box ...

I like it very much :p

Re: Takara Tomy Arts Smart-Han: The most compact bento box ...

I tend to eat and read at the same time, so I can totally see myself using this. Also, who could possibly resist owning an onigiri lightsaber? I know I wouldn't! ;D

Re: Takara Tomy Arts Smart-Han: The most compact bento box ...

Maybe they were interested by this?
http://www.sushipopper.com/

Certainly the Smart-Han seems more, ahem!, flexible.

Re: Takara Tomy Arts Smart-Han: The most compact bento box ...

I doubt they copied that Sushi Popper thing. Their website says they were inspired by lipstick tubes and glue sticks ^_^;

Re: Takara Tomy Arts Smart-Han: The most compact bento box ...

It is ridulous looking but I could actually see using it. I made a small mess trying to eat onigiri in the car. I would not use it at the work though.

Re: Takara Tomy Arts Smart-Han: The most compact bento box ...

Cute! But $17.99 for shipping, it's almost twice as much as the cost of the item itself!

Re: Takara Tomy Arts Smart-Han: The most compact bento box ...

Wow. Now I have seen everything, lol!

Re: Takara Tomy Arts Smart-Han: The most compact bento box ...

なんだかスマートというよりは、ダサい。。。

Re: Takara Tomy Arts Smart-Han: The most compact bento box ...

I actually want one! This would be great for a little kid - portable and mess free. It doesn't get the rice squashed like an onigiri sometimes does when being carried around. i really want to get one for my boyfriend as sometimes, he is so rushed, he doesn't eat breakfast. I wonder if the smart han keeps the rice fresher longer

Re: Takara Tomy Arts Smart-Han: The most compact bento box ...

I bought one of these a couple of weeks ago!! I found it at Tokyu Hands, it's pink and has Hello Kitty on it, I haven't used it yet, but couldn't resist adding an 'onigiri push pop' to my bento collection ^.^

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